Company timeline
Authic Labs
Senior Fullstack Developer · Aug 2023 — Present · Amsterdam, Netherlands
Building loyalty and Web3 product surfaces at Authic Labs — full-stack delivery for customer activation platforms and tokenized gold products.
Technologies I used
- TypeScript
- Next.js
- React
- Node.js
- PostgreSQL
- Web3
- APIs
Products & sites from this role
- AuthicThis case studyWebsite
- AURUSCase studyWebsite
Overview
Authic is a white-label loyalty and activation platform for sports and wellness businesses. It plugs into booking systems to drive referrals, repeat visits, reviews, and engagement through a branded customer app. At Authic Labs I work as a Senior Fullstack Developer shipping product features across the loyalty stack.
The Problem
- Sports and wellness businesses struggle to turn one-time bookers into loyal, returning members.
- Generic loyalty tools do not integrate cleanly with booking workflows and venue operations.
- Operators need automated activation — referrals, notifications, reviews — without building an in-house app team.
The Solution
- A branded customer loyalty app with referral, repeat-visit, review, and engagement programs.
- Integrations into booking systems so loyalty actions map to real visits and membership activity.
- Operator-facing dashboards for campaigns, notifications, and customer activation.
Architecture
- Product surfaces spanning customer mobile experiences and business dashboards.
- Booking-system integrations as a core data boundary for visits, memberships, and rewards.
- API-driven loyalty rules and notification flows designed for multi-business white-label use.
Engineering Decisions
Activation over points vanity
The product focuses on behaviors that grow the business — referrals, repeat visits, reviews — not generic point balances.
Booking integration first
Loyalty without booking context is guesswork. Deep integration made automation possible.
Challenges
Loyalty that matches real visits
Rewards only work when they reflect actual booking and attendance data. Integrating cleanly with venue systems was essential for trust.
White-label without chaos
Each business needs its own brand and rules while sharing one platform. Clear tenancy and configuration boundaries kept delivery sane.
Lessons Learned
- In loyalty products, the integration is the product.
- Operators adopt tools that reduce manual follow-up, not tools that add another dashboard.
- White-label SaaS wins when configuration stays powerful but opinionated.
Tech Stack
Frontend
- TypeScript
- Next.js
- React
Mobile
- React Native
- Customer loyalty app
Backend
- Node.js
- PostgreSQL
- APIs
Product
- Loyalty
- Referrals
- Notifications
Screenshots
Next case study
AURUS